Experience & Leadership

Leadership shaped by transformation, growth, and strategic responsibility.

Mounir’s leadership spans media transformation, public sector strategy, global brand repositioning, and enterprise business growth with institutions across Europe and MENA. His work has influenced narrative direction, strategic decisions, and long-term organisational positioning.

 

Rather than a sequence of roles, this experience reflects a progression of responsibility—moving from foundational communications and brand leadership to international expansion and, ultimately, executive and governmental advisory.

Leadership Scope:

Strategic leadership in complex, multi-stakeholder environments

Advisory influence on executive teams, boards, and public institutions

Direction-setting during periods of growth, expansion, and transformation

Oversight of long-term vision, brand equity, and organizational credibility

Early Career

Media & Communications Foundation

Growth Phase

Brand Strategy Leadership

Expansion

International Market Development

Advisory
 

Sectors

Government and public institutions

Media and communications

Consumer-facing organizations

Technology and innovation-led businesses

Regions

Europe

Middle East